International distribution network incentive

The challenge

To promote the sales of the entire Michelin product line across the direct and indirect distributors in 27 countries:

Our Answer

MAX, our turn-key digital and international platform

  • To enable Michelin to make budget synergies and quickly deploy the operations across multiple countries
  • To include Michelin branded items within the dedicated reward catalogue and to ensure a consistent quality in the rewards fulfilment
  • To give the option to the users to use their credit cards to order higher value items at competitive rates (cross-selling opportunity for Michelin)


of tyres ordered vs. previous year
network satisfaction

Customer testimonial

We are ready to to expanded the framework to all of Europe, if we keep the same promotional platform, performance and differenciation source.

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