FERMER

Michelin

International distribution network incentive

The challenge
To promote the sales of the entire Michelin product line across the direct and indirect distributors in 27 countries:

MAX, our turn-key digital and international platform

To enable Michelin to make budget synergies and quickly deploy the operations across multiple countries
To include Michelin branded items within the dedicated reward catalogue and to ensure a consistent quality in the rewards fulfilment
To give the option to the users to use their credit cards to order higher value items at competitive rates (cross-selling opportunity for Michelin)