Michelin

International distribution network incentive

The challenge

To promote the sales of the entire Michelin product line across the direct and indirect distributors in 27 countries:

Our Answer

MAX, our turn-key digital and international platform

  • To enable Michelin to make budget synergies and quickly deploy the operations across multiple countries
  • To include Michelin branded items within the dedicated reward catalogue and to ensure a consistent quality in the rewards fulfilment
  • To give the option to the users to use their credit cards to order higher value items at competitive rates (cross-selling opportunity for Michelin)

Résultats

+37%
of tyres ordered vs. previous year
100%
network satisfaction
Michelin
|

Customer testimonial

We are ready to to expanded the framework to all of Europe, if we keep the same promotional platform, performance and differenciation source.

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