Conception and management of a dedicated solution:
Overall responsibility for the supply, management and follow-up of the rewards package associated with the challenge:
- A fully personalised incentive program to take into account the strategy of each region and to drive the performance of every single salesman involved.
- A multichannel communication plan built around a challenging theme.
- A digital store made of 3000 items in constant evolution, an aftersales support service and a concierge service.