Afflelou

Network incentive
Alain Afflelou

The challenge

To engage the sales network around a stimulating challenge aimed at increasing market shares:

THE PROPOSED SOLUTION

  • A multi-profile relational web platform to increase and monitor the performance of each actor involved in the sales process (franchised stores, employees, owned stores directors).
  • The definition of specific commercial (quarterly and tactical objectives) and engagement metrics (e-learning, involvement in best practices…).
  • Specific communications to promote the participation into the challenges (videos, emails, printed leaflets…).
  • A reward store made of over 2000 items and a dedicated aftersales support service.

La vidéo présentée ici a été réalisée par nos soins
pour présenter le programme au réseau de vente.

Results

600+
stores involved
2000
users involved
77%
of participation
Afflelou
|

Customer testimonial

An attractive and involving sales animation program which fuel each network salesforces performance.

La vidéo présentée ici a été réalisée par nos soins
pour présenter le programme au réseau de vente.

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