Afflelou

The challenge

To engage the sales network around a stimulating challenge aimed at increasing market shares:

THE PROPOSED SOLUTION

• A multi-profile relational web platform to increase and monitor the performance of each actor involved in the sales process (franchised stores, employees, owned stores directors).
• The definition of specific commercial (quarterly and tactical objectives) and engagement metrics (e-learning, involvement in best practices…).
• Specific communications to promote the participation into the challenges (videos, emails, printed leaflets…).
• A reward store made of over 2000 items and a dedicated aftersales support service.